How to repurpose a newsletter into carousel, reel and LinkedIn content with Claude Cowork

Content & social mediaClaude Cowork

The problem

Each newsletter could feed a week of social posts, but rewriting it for every platform takes hours.

Tools needed

• Claude Cowork
• Per-platform skills
• Examples of your best past posts
• A voice guide

Step-by-step recipe

1. Write a voice guide and collect reference examples of your best posts per platform.
2. Create a repurposing skill for each format (carousel, reel script, LinkedIn post, Substack note).
3. When a newsletter is finished, give it to Cowork with a single prompt.
4. Review the generated pieces and adjust them.
5. Refine the skills and voice guide over time.

Copyable prompt

Here is this week's newsletter: [PASTE OR FILE].
Using my voice guide (voice.md) and the examples in /examples, create:
1. A 7-slide carousel (headline plus max 25 words per slide).
2. A 45-second reel script with on-screen text cues.
3. A LinkedIn post (max 200 words, hook in the first line).
4. A Substack note (max 60 words).
Keep every claim faithful to the newsletter. Don't add statistics that aren't in it.

What the builder reported

The creator says repurposing now saves her a great deal of time, though she gives no figures.

These are the source author's own claims. AgentRecipes has not tested or verified them.

Watch out for

• Setup takes real time: without the skills, references and voice guide she says the output turns generic.

Source

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